New writers taking up to four years to learn to write successfully (Paradis, Dobrin, and Miller). They said it was because the writer had to learn about his/her audience. To get to know them.
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Paradis, Dobrin, and Miller. “Writing at Exxon ITD: Notes on the writing environment of an R&D organization.” Writing in Nonacademic Settings. Ed. Odell and Goswani.