Perceived Interactivity and Genre: A Genre Analysis of the Facebook Interface
Katie Retzinger, Old Dominion University
This is a live blogging of the session.
Retzinger gave me both the paper copy she had prepared for attendees and a computer version as well, so that yall can enjoy the handout too. Iâ€™ve made a jing of the genre analysis of facebook model, as you can see, if you scroll just a bit.
I loved the idea of this topic when I saw it in the schedule and I was a bit disappointed to not have had her ask to present at SCMLA, until I looked at where she is from. Old Dominion is in Virginia, which is a bit out of the SCMLA area.
FB is the artifact for study.
Interactivity, how does it work?
2007 in Newsweek â€œin the Ivy Leagueâ€¦ fb is a key piece of social structureâ€
Problem trying to address: How is interactivity is defined in the literature?
Problem is the social versus structural interaction.
How people communicate with each other = social interaction
different than an interface where people are engaging with the text itself
metaphors used in interactivity discussion are
canâ€™t always take elements from f2f and apply to textual-interactivity comm.
elements of perceived interactivity: rely on userâ€™s perceptions or what they think are interactivity
speed or response time
directional comm. ->back to f2f comm., clicking on something or with others or with the work itself
In study used surveys, interviews, genre analysis.
Not an accepted theory for interactivity. Data used to build a theory on HER research, but not generalized or perhaps generalizable.
(This would be an interesting job talk.)
Genre analysis confirmed results from surveys and interviews.
Model used is on the handout. Model based on Askehave & Swales 2001 and Askehave & Nielsen 2005.
What is discourse community?
of fb creators
of fb users
2. goals = completed actions
3. values = what important in the actions
Features within the interface:
1. navigation and hierarchy
2. interaction -> click or not click, drop downs, and perception of use
3. constraints = factors that shaped the study
to keep in touch with friends and families, to make contacts and meet new people
most said to keep in touch with friends and families
FB creatorsâ€™ purpose, Mission purpose is on fb:
defined later as open media having access to information and helping people stay in touch
having one world
fb transcends national/geographical boundary
free-flow of information
able to share and connect in any medium and any information
â€œbut we still come to work everyday and make decisions we think are best for (users)â€
check on other folksâ€™ updates
comment on pictures
update profile and status
those that were indicated
and a whole bunch of other things
Features were used to make connections.
â€œDoesnâ€™t need to communicate â€¦ but can make conclusions by what they postâ€
assumes people come to see what she posted
some features do imitate f2f
talking or chatting wasnâ€™t always chat feature
b/c of app on phone, respond right away, so becomes synchronous on something that was created as asynchronous
72% looking at pictures
did not like:
17% info on games, etc
privacy set-ups, default settings did not always work
changes to the privacy settings are in flux
provides services users donâ€™t want
felt that the too much information was upsetting, but later was accepted
news articles, esp Newsweek and Time articles, problem of merging of social relationships
emphasize user purpose when looking at how interface is used and understood
distinguish how we are using the terms within the situations, interactive experiences
interviews 2, one of the interviews didnâ€™t use
3 people said they would come, one didnâ€™t show up, but threw friend out because wasnâ€™t rich,
used graphic theory for
memos, journals thoughts, memos progressed to track my thoughts, allowed me to create a rich description
half an hour interview, audio recorded, page recorded,
used cantasia screen recording, taking notes the whole time
able to see things later with the page report
got a ton of information from those two interviews
Want other people to be open, but donâ€™t want to be open with their privacyâ€¦ She follows trail of other peopleâ€™s posts, but wanted to keep their stuff private. Mad when the person keeps it quiet.
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