Thomas Wilson’s The Arte of Rhetorique returns to Cicero’s 5 canons, but gives 3 aims: teaching, delighting, and persuading.
He argues for audience analysis that examines the complete circumstances surrounding the production of the text (though specifies speech–so I am expanding his meaning here).
He argues that style has 4 virtues: plainness, aptness, composition, and nobility.
As I look at my notes, I wonder if nobility and plainness are possible virtues in the same text.