Visual rhetoric “emphasizes images as sensory expressions of cultural meaning” Wikipedia
Contextual art analysis (dominant methodology) emphasizes aesthetics for its rhetorical functions & reception.
I’ve done exercise where students try to guess price of a book by looking at & feeling it — one blindfolded.
Visual rhetoric’s a great way to get Ss to think about argument and interpretation; multiple voices and subjectivity.
Jib Fowles’ 15 Appeals
visual rhetoric of anything is worth studying, whether it claims to be art or not.