Business Comm and New Media

steampunk_archive_icon_by_yereverluvinuncleber-d5jsav0Cardon, Peter W. and Ephraim Okoro. “A Measured Approach to Adopting New Media in the Business Communication Classroom.” Business Communication Quarterly 73.4 (December 2010): 435-38.

The article states that instructors rush technological change in the classroom and gives three questions to ask before adopting new tech. “Does our emphasis on various communication technologies in theclassroom mirror the use of these technologies in the workplace?” (Cardon and Okoro 435). The most common technology used in the workplace is email, with as much as 15 hours/week being spent (435), then simple phone calls; other technology is significantly less common (436). “Do the technologies we adopt in the classroom mirror those best classified as business communication and help the field retain a unique identity?” (436). While social media is used in business, it is primarily in marketing, and blogs are primarily concentrated in leadership education (437). “Does the use of technology in the classroom complement and encourage rich, face-to-face communication?” (437) Technology should not, the article argues, replace f2f communication.

The first and third questions are good ones and though the article may not give strong arguments for them, there are strong arguments. The second question, however, is not even addressed in terms of unique field identity. The article would have been stronger without the second question, which brings in tangential rather than germane arguments.

The high use of email is a good point and one I had not thought of. I do use email a lot in my B&P Writing class and most of my students email their homework. They also usually email questions (rather than texting).

RrNm

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