Beuchler added a blog to the final report project, which is a collaborative assignment. Group photos, the class naming the blog, required postings, and the information for those posts were part of the assignment. Teams of students related by industries they examined were required to create a video, which was also posted to the blog. After five companies made it to the finals, based on classroom voting and recommendations, students had to read posts on the five companies and add a comment arguing for the company they would choose to support. Beuchler found that the blog facilitated group decision making, allowed students to demonstrate their ability to use technology, and reinforced the responsibility of ideas.
This is a fairly simple addition to the final report project, but apparently Beuchler had great success with it. Following the work of Cardon and Okoro, however, it indicates a use of technology not common in the business world. However, despite Cardon and Okoro’s arguments, learning an additional technology–even if it is not used in work–can be a positive benefit as students recognize their ability to learn and use technology and can claim facility with it as a skill on their résumé.
When I first read the summary, I thought the article would be a waste of time. However, I have been considering creating a blog (on my own website) that students would have access to and could add the information that they create for the freshmen. Then I could offer my own students (and others) the opportunity to peruse the website and use the information they find there. That is still a possibility for implementation in spring 2014 and is certainly doable by fall 2014.