Boston College German studies professor Michael Resler went searching for a way to boost flagging interest in his “German Literature of the High Middle Ages’’ class a few years ago, and settled on the idea of simply giving the course a sexier name. The resulting “Knights, Castles, and Dragons’’ nearly tripled enrollment.
Resler then replaced his class on “The Songs of Walter von der Vogelweide,’’ a great German lyric poet, with “Passion, Politics, and Poetry in the Middle Ages.’’ Again, enrollment swelled.
“I suppose the moral of the story is that we live in an age where everything has to be marketed in order to find a willing audience,’’ Resler mused.
from the Boston Globe
Interesting… What could you call freshman composition to make it sexier?
Lies and the People Who Tell Them
Story Telling for College
What You Needed to Know But Didn’t Think to Ask
1000 Blank Pages